Design
Interfaces and digital experiences.
Turning ideas into clear, functional and human-centered experiences.
Behind the work
Designer by curiosity.
Engineer by training.
Builder by practice.
I'm Hadi Elamin, a Sudanese product builder based in Jeddah. I design and build web and mobile products, lead digital delivery, and serve as co-founder and CEO of CHERU.
Ideas to products.
Design to code.
People to progress.
A more human digital future.
My route
- Sudan→
- UAE→
- USA→
- Egypt→
- Saudi Arabia
Different places.
Same curiosity.
A broader perspective.
01 / What I bring
Engineering
Mobile apps, websites and connected systems.
Building reliable products across the web and mobile stack.
Leadership
Product, growth and delivery leadership at CHERU.
Aligning clients, collaborators and implementation around clear outcomes.
02 / Experience
2025—Present
CHERU
Co-founder, CEO, Digital & Growth Lead
Leading product, engineering and digital-growth delivery across client websites, applications, campaigns and internal systems.
2023—2025
RatioHub
Co-founder, CTO, Product Lead
Designed, architected and built the UAE investment-information product independently, from mobile interface to data and AI workflows.
2022—2023
Sania
Co-founder, Mobile MVP Builder
Shaped a home-chef marketplace through research, product design, testing and React Native MVP development.
03 / Foundations
BSc Computer Science
American University of Ras Al Khaimah, 2016—2021.
Exchange study at Wayne State University in Michigan, 2019—2020.
Tools I work with
React Native
Next.js
TypeScript
Firebase
Node.js
CHERU
Communication, brand, digital product and growth work across Jeddah and Cairo.
04 / The way I work
Start with understanding.
Listen, ask the right questions and focus on real human needs.
Explain the decisions.
Use clarity, context and open communication to move work forward.
Measure what matters.
Focus on meaningful outcomes and continuous improvement.
Selected work
Traditional taste / Modern convenienceMasoubAlqaryaمعصوب القرية
UAE stocks. Clearer perspective.RATIOHUBPeople make better decisions.
MovementTimeFitness / MembershipsTrain. Recover. Belong.
MOEXProcurementbuilds possibilitiesRequirements to real impact.